Tag Archives: branding vs marketing

The 10 Elements of a Comprehensive Brand Identity, and How to Use Them to Your Business Advantage

The use of brand identities have evolved over the years with corporate organizations adorning their various office complexes, products packaging and other marketing collateral with aesthetic logos and designs.The proliferation of brand identities is nothing new. Their use stems from the need to help existing and potential customers differentiate a particular organization’s brand from that…